style of the broadcast. 0_0

These kinds of broadcasts differ; each station has covered the story of Steven Lawrence’s death given the impact and that it was such big news, and each station carried it out in an informative way yet they had different styles on how they approached it. This is because different stations target a different target audience and uses dissimilarity language to connect with their audience range; they would be aiming to get the story across to the people on the C1 – C3 on the demographic scale, whilst Radio1 would be focusing on aiming at people at D on the demographic scale who would tend to be students.

Radio 1, Key 103 and Radio 4 each carried out the Steven Lawrence story differently. With Radio 1, they added interviews with the victim’s loved ones who knew him personally to show the emotional side of the story, which is done to allow the audience to connect with the story and ensure they remain interested because the more emotional the topic gets, the more it makes you want to keep listening.

Radio 4 covered their story in a diverse way by the use of formal language and wording that was included as their target audience rate C1 – C3 on the demographic scale. The style of the subject was hard news due to the content of the story and the station in which it’s aired on. Altogether the story lasted approximately 5 minutes long.

The story was covered by Key 103 with a long bulletin and a wrap and the language used was both formal and informal. The wording used was rather informal. The presenter’s tone of voice was also really sympathetic which instantly tells the audience that the story is very emotional, and judging by the tone of voice of the reporter, it shows that she may have been in her early 30’s. The purpose of this was to match the station’s intended target audience. The subject was brief yet informative and lasted approximately 2 minutes long.