the BBC upholds a high reputation within its sectors to ensure that the public is satisfied with every aspect due to the fact that it is a public service organziation and funded for by the public.unlike the BBC's domestic channels, BBC world news is not funded for by a licence fee, but by commercially advertising its funds. the BBC has also expanded its networks globally to gain a wider audience viewing for people around the world.
the BBC world news newsroom provides output throughout the day and the channel is specualted for HD launch this year. the channel deals with stories on propaganda and mostly political based stories as it is a very high brow news channel. it is rare that they have entertainment at all but through the different channel sectors they have within the organization they do provide entertainment based on the target audience for each category channel.
in total, the BBC have 23,000 staff that deal with every aspect in order to ensure that the public are satisfied for having to pay a licence fee towards this organziation and it is the largest broadcaster in the world.
the biggest overall competitor for the BBC is CNN International which is another globally based news organziation situated within the US and they each have over 74million viewers/listeners per week. they have an availability of being within 295 million homes, 1.7 million hotel rooms, 81 cruise ships, 46 airlines, 35 mobile phone platforms, 74 million viewers per week.
Sunday, 12 February 2012
style of the broadcast. 0_0
These kinds of broadcasts differ; each station has covered the story of Steven Lawrence’s death given the impact and that it was such big news, and each station carried it out in an informative way yet they had different styles on how they approached it. This is because different stations target a different target audience and uses dissimilarity language to connect with their audience range; they would be aiming to get the story across to the people on the C1 – C3 on the demographic scale, whilst Radio1 would be focusing on aiming at people at D on the demographic scale who would tend to be students.
The story was covered by Key 103 with a long bulletin and a wrap and the language used was both formal and informal. The wording used was rather informal. The presenter’s tone of voice was also really sympathetic which instantly tells the audience that the story is very emotional, and judging by the tone of voice of the reporter, it shows that she may have been in her early 30’s. The purpose of this was to match the station’s intended target audience. The subject was brief yet informative and lasted approximately 2 minutes long.
Radio 1, Key 103 and Radio 4 each carried out the Steven Lawrence story differently. With Radio 1, they added interviews with the victim’s loved ones who knew him personally to show the emotional side of the story, which is done to allow the audience to connect with the story and ensure they remain interested because the more emotional the topic gets, the more it makes you want to keep listening.
Radio 4 covered their story in a diverse way by the use of formal language and wording that was included as their target audience rate C1 – C3 on the demographic scale. The style of the subject was hard news due to the content of the story and the station in which it’s aired on. Altogether the story lasted approximately 5 minutes long.
Thursday, 2 February 2012
audience. 0_0
there are many types of audience that listen to radio in a certain way and radio stations and broadcasters must address their audience in a way that benefits them firstly as well as the radio station itself and what it adheres to. they can format this in 4 forms; Primary, Secondary, Tertiary and Mode of Address.
Primary: primary audience means the person that the station is mainly aimed at. in this case, each radio station has a different type of audience that they broadcast to. for an example, in the case of the BBC they would broadcast different aspects of radio to a wide variety of audiences as they have many stations that cater to a variety. however, the BBC would broadcast different to that of a commercial radio station like Capital FM.
Secondary: secondary audience means the aim of the main target audience that they broadcast too or it could also mean a listener being coerced into listening to the station; second-hand listening; in a car. in the case of a main target audience, being a young audience, the secondary audience would be more of a older section. XFM is an examples of this.
Tertiary: tertiary audience means that the audience only want to listen to one person on the radio and vice versa. it can also mean that the radio station/broadcaster only want to broadcast to one particular category of person; mostly commercial radio stations have a tertiary audience and radios stations that are small scale like hospital and college radios, broadcasting to only one group of people.
Mode of Address: mode of address can mean two different areas; spoken and scripted. a spoken mode of address is usually formal in radio stations; the tone the broadcasters use and the way they address and say certain things dependent on the subject matter of the story. however, just because broadcasters use a formal mode of address when speaking, doesnt mean that the script they are given is formal. scripts are designed to be as abbreviated as possible hence why they would most likely be informal. this is just a guideline to give the broadcaster for when they go on air. the BBC use a formal mode of address at all times whereas a commercial radio station such as Capital FM would use an informal mode of address for script and formal for speech.
Primary: primary audience means the person that the station is mainly aimed at. in this case, each radio station has a different type of audience that they broadcast to. for an example, in the case of the BBC they would broadcast different aspects of radio to a wide variety of audiences as they have many stations that cater to a variety. however, the BBC would broadcast different to that of a commercial radio station like Capital FM.
Secondary: secondary audience means the aim of the main target audience that they broadcast too or it could also mean a listener being coerced into listening to the station; second-hand listening; in a car. in the case of a main target audience, being a young audience, the secondary audience would be more of a older section. XFM is an examples of this.
Tertiary: tertiary audience means that the audience only want to listen to one person on the radio and vice versa. it can also mean that the radio station/broadcaster only want to broadcast to one particular category of person; mostly commercial radio stations have a tertiary audience and radios stations that are small scale like hospital and college radios, broadcasting to only one group of people.
Mode of Address: mode of address can mean two different areas; spoken and scripted. a spoken mode of address is usually formal in radio stations; the tone the broadcasters use and the way they address and say certain things dependent on the subject matter of the story. however, just because broadcasters use a formal mode of address when speaking, doesnt mean that the script they are given is formal. scripts are designed to be as abbreviated as possible hence why they would most likely be informal. this is just a guideline to give the broadcaster for when they go on air. the BBC use a formal mode of address at all times whereas a commercial radio station such as Capital FM would use an informal mode of address for script and formal for speech.
type of broadcasters. 0_0
there are many different broadcasters around the UK and different types and styles of radio stations. the funding of the broadcasters has a big impact on the radio station, as well as the size of their organization and which locations that they broadcast to, which in turn makes all these elements have an effect on the type of news and the style they broadcast.
Public Service: public service radio stations basically means that the station is funded for by the public, using a licence fee of £120.00 per year to help with the station. the most popular public service station is the BBC Radio. the effect that this has on the style of the broadcaster/radio station is that they have to relate to a wider audience which is why there are many different BBC stations and broadcasters. through the different radio stations they have to meet needs for a wide for a variety of audiences and also report local news within their stories. the BBC is impartial in a formal way.
Commercial: commercial radio stations are funded through advertisements and are basically the opposite of public service radio stations. companies sell their advertisements of products to a radio station that has the same audience that they cater for in order for the product to sell, and the radio station must choose advertisements that benefit their listeners needs. Capital FM is an example of a commercial radio station. lots of commercial radio stations/broadcasters are local or regional and use limited and restricted news bulletins.
Community: community radio stations are restricted to one town/city and are local and report mostly local news unless a news story has a global effect. Salford City Radio is an example of a community radio station. they are restricted to local news and are usually small budget broadcasters. community radio stations are run with small news teams given the lack of broadcast to places. they are commercially funded and can sometimes be funded by the local council.
Small-Scale: small-scale radio stations/broadcasters are better known for being restricted to one exact location ie. a College Radio or a Hospital Radio. Radio Northwick Park is an example of this type of broadcaster (Hospital). they are locally funded by either themselves or the community donations. advertisers may possibly also help with the funding. they usually have a very small news team (2-3 people) or no news team at all because of the restricted news they give out.
Local: local radio stations are basically what it says, local. they only broadcast to a local area and cover national news stories. an example of this type of radio station/broadcaster is BBC Radio Manchester.
Regional: regional radio stations broadcast to a bigger area, in this case Rock Radio broadcasts to the North West area of England. they cover local, regional stories which means that if this was a scottish radio broadcaster it would broadcast to Regional Scotland. this means that is local and regional at the same time.
National: national radio stations broadcast all around the country ie. England, Wales, Scotland and possibly Northern Ireland depending on the type of broadcaster. they only cover national news stories and international news stories and have creative and much larger news teams. BBC Radio 1 is an example of a national radio station.
Internet, Satellite, Cable: these are types of radio stations that cannot be accessed through a portable radio device but only through internet, satellite or cable. The Hits Radio and Smash Hits are examples of these types of stations. they broadcast stories that are continued and repeated throughout the day and aren't updated constantly, however they are current day-to-day stories that are both national and international.
Public Service: public service radio stations basically means that the station is funded for by the public, using a licence fee of £120.00 per year to help with the station. the most popular public service station is the BBC Radio. the effect that this has on the style of the broadcaster/radio station is that they have to relate to a wider audience which is why there are many different BBC stations and broadcasters. through the different radio stations they have to meet needs for a wide for a variety of audiences and also report local news within their stories. the BBC is impartial in a formal way.
Commercial: commercial radio stations are funded through advertisements and are basically the opposite of public service radio stations. companies sell their advertisements of products to a radio station that has the same audience that they cater for in order for the product to sell, and the radio station must choose advertisements that benefit their listeners needs. Capital FM is an example of a commercial radio station. lots of commercial radio stations/broadcasters are local or regional and use limited and restricted news bulletins.
Community: community radio stations are restricted to one town/city and are local and report mostly local news unless a news story has a global effect. Salford City Radio is an example of a community radio station. they are restricted to local news and are usually small budget broadcasters. community radio stations are run with small news teams given the lack of broadcast to places. they are commercially funded and can sometimes be funded by the local council.
Small-Scale: small-scale radio stations/broadcasters are better known for being restricted to one exact location ie. a College Radio or a Hospital Radio. Radio Northwick Park is an example of this type of broadcaster (Hospital). they are locally funded by either themselves or the community donations. advertisers may possibly also help with the funding. they usually have a very small news team (2-3 people) or no news team at all because of the restricted news they give out.
Local: local radio stations are basically what it says, local. they only broadcast to a local area and cover national news stories. an example of this type of radio station/broadcaster is BBC Radio Manchester.
Regional: regional radio stations broadcast to a bigger area, in this case Rock Radio broadcasts to the North West area of England. they cover local, regional stories which means that if this was a scottish radio broadcaster it would broadcast to Regional Scotland. this means that is local and regional at the same time.
National: national radio stations broadcast all around the country ie. England, Wales, Scotland and possibly Northern Ireland depending on the type of broadcaster. they only cover national news stories and international news stories and have creative and much larger news teams. BBC Radio 1 is an example of a national radio station.
Internet, Satellite, Cable: these are types of radio stations that cannot be accessed through a portable radio device but only through internet, satellite or cable. The Hits Radio and Smash Hits are examples of these types of stations. they broadcast stories that are continued and repeated throughout the day and aren't updated constantly, however they are current day-to-day stories that are both national and international.
range of different forms used by stations. 0_0
there are many forms and styles that radio stations use within their news stories and the with the overall station itself. however, not every story is presented in the same way. here are a few of the ways a journalist can choose to present a story to its audience:
Bulletin: bulletins are many different stories collated together into a short and detailed way of presenting a story with the use of audio clips and interviews. a news bulletin is created to allow an audience to be able to gain a full view of the story being told.
Headline: headlines are a summary of each news story in as little wording as possible, still using the major details of the story to gain the audiences attention so that the story will seem interesting to listen to. a headline is created to sum up each story that is effective for everyone.
News Programme: a news programme consists of the whole product when its finished, that provides in-depth detail of stories for the audience centred around the headline that was given. they are done to address the matter to the audience of day-to-day news stories.
Copy Only: copy only is basically the way a newsreader gives a reading of each story. this is used to try and get the story across to the listeners. this is used to make sure that the audience gains a variety of ways of listening to a news story so that they stay interested and can gain a full view of it.
Copy with Audio: copy with audio is where the newsreader picks out and reads the main points within a story and uses soundbites/vox-pops from individuals in the public stating their opinion on the subject matter to back up the whole story. this is used to give more depth to a story and to make it as impartial as possible which in turn will give more emotion to it.
Voicers: voicers means that the main newsreader gives the information on the subject matter and then cuts to a news reporter on the scene of the story who has additional facts on the topic to create a better story. this form of reporting is used to break up the pace of the news which in turn will make it seem more interesting to listen to.
Wraps: this is basically and audio piece in which the news is wrapped around it. Wraps are used to give more information and to make sure that the listener stays intrigued as the story progresses; continuity (news values).
Live Cross: a live cross is basically where a reporter has completed their section of the story and is followed by another reporter to gain their side and knowledge of the story. this is used to give us the immediacy of what has happened and to give us news of what has occurred at that current time period.
Two Way: a two-way form of giving a story within a radio station means that when a newsreader is leading with a story and is followed by a two-way conversation on the matter at hand in the form of a live cross. this is used to gain extra information in a similar way to the live cross way of giving a story.
Bulletin: bulletins are many different stories collated together into a short and detailed way of presenting a story with the use of audio clips and interviews. a news bulletin is created to allow an audience to be able to gain a full view of the story being told.
Headline: headlines are a summary of each news story in as little wording as possible, still using the major details of the story to gain the audiences attention so that the story will seem interesting to listen to. a headline is created to sum up each story that is effective for everyone.
News Programme: a news programme consists of the whole product when its finished, that provides in-depth detail of stories for the audience centred around the headline that was given. they are done to address the matter to the audience of day-to-day news stories.
Copy Only: copy only is basically the way a newsreader gives a reading of each story. this is used to try and get the story across to the listeners. this is used to make sure that the audience gains a variety of ways of listening to a news story so that they stay interested and can gain a full view of it.
Copy with Audio: copy with audio is where the newsreader picks out and reads the main points within a story and uses soundbites/vox-pops from individuals in the public stating their opinion on the subject matter to back up the whole story. this is used to give more depth to a story and to make it as impartial as possible which in turn will give more emotion to it.
Voicers: voicers means that the main newsreader gives the information on the subject matter and then cuts to a news reporter on the scene of the story who has additional facts on the topic to create a better story. this form of reporting is used to break up the pace of the news which in turn will make it seem more interesting to listen to.
Wraps: this is basically and audio piece in which the news is wrapped around it. Wraps are used to give more information and to make sure that the listener stays intrigued as the story progresses; continuity (news values).
Live Cross: a live cross is basically where a reporter has completed their section of the story and is followed by another reporter to gain their side and knowledge of the story. this is used to give us the immediacy of what has happened and to give us news of what has occurred at that current time period.
Two Way: a two-way form of giving a story within a radio station means that when a newsreader is leading with a story and is followed by a two-way conversation on the matter at hand in the form of a live cross. this is used to gain extra information in a similar way to the live cross way of giving a story.
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