audience. 0_0

there are many types of audience that listen to radio in a certain way and radio stations and broadcasters must address their audience in a way that benefits them firstly as well as the radio station itself and what it adheres to. they can format this in 4 forms; Primary, Secondary, Tertiary and Mode of Address.

Primary: primary audience means the person that the station is mainly aimed at. in this case, each radio station has a different type of audience that they broadcast to. for an example, in the case of the BBC they would broadcast different aspects of radio to a wide variety of audiences as they have many stations that cater to a variety. however, the BBC would broadcast different to that of a commercial radio station like Capital FM.

Secondary: secondary audience means the aim of the main target audience that they broadcast too or it could also mean a listener being coerced into listening to the station; second-hand listening; in a car. in the case of a main target audience, being a young audience, the secondary audience would be more of a older section. XFM is an examples of this.

Tertiary: tertiary audience means that the audience only want to listen to one person on the radio and vice versa. it can also mean that the radio station/broadcaster only want to broadcast to one particular category of person; mostly commercial radio stations have a tertiary audience and radios stations that are small scale like hospital and college radios, broadcasting to only one group of people.

Mode of Address: mode of address can mean two different areas; spoken and scripted. a spoken mode of address is usually formal in radio stations; the tone the broadcasters use and the way they address and say certain things dependent on the subject matter of the story. however, just because broadcasters use a formal mode of address when speaking, doesnt mean that the script they are given is formal. scripts are designed to be as abbreviated as possible hence why they would most likely be informal. this is just a guideline to give the broadcaster for when they go on air. the BBC use a formal mode of address at all times whereas a commercial radio station such as Capital FM would use an informal mode of address for script and formal for speech.